Earlier this year I ran a very small survey to get a sense of the salary expectations of people working in the social media space. It was most interesting to me because the survey asked both employers and employees the same questions. And while I fully expected there to be a mismatch between the two [...]
Posts from ‘April, 2009’
Understanding the Aspirations of Gen Y
If you are an employer of Gen Y staff, then you may think that you understand their mindset. This video suggests that what you see on the surface may easily be reversed - and provide a more accurate sense of Gen Y’s aspirations.