This is the first annual survey of employers and job seekers working in social media. It was carried out in early February 2009. While this poll has a small sample size, it is very targeted – receiving responses from those with direct practical experience. The majority of responses were received from Australia, with 10% of responses coming from the USA.
The survey asked JOB SEEKERS their salary expectations for social media oriented roles – at a variety of levels. The survey also asked actual EMPLOYERS what salary they would be willing to pay for roles at these levels. Interestingly, there was no difference in the salary levels indicated by Australian and USA respondents.
The aim was to identify the degree of alignment between those hiring and those seeking work.
Both job seekers and employers indicated that they considered social media oriented roles to be essential to the success of their businesses over the next 12-18 months.
on Feb 18th, 2009 at 8:03 am
sample size?
on Apr 6th, 2009 at 8:41 am
[...] this year I ran a very small survey to get a sense of the salary expectations of people working in the social media space. It was most [...]